How to help a bride with body issues

2018-11-14T13:17:37+00:00

To help a bride find the perfect dress you have to know what looks good on which body type. But also what are the most common problem areas and body issues for brides and what are the solutions to

How to help a bride with body issues2018-11-14T13:17:37+00:00

Frequently asked questions by bridal store owners

2018-12-11T13:06:17+00:00

Bridal stores that purchase my manual often have some additional questions or they would like me to elaborate on certain subjects. I have selected some of the questions that keep coming back; I think they can be helpful to

Frequently asked questions by bridal store owners2018-12-11T13:06:17+00:00

An easy guide to bridal silhouettes

2018-05-17T00:51:35+00:00

Even though there are numerous bridal silhouettes there are some that every bridal consultant should know. Often brides have an idea about a silhouette that they like, after having seen it on a skinny and tall fashion model. They

An easy guide to bridal silhouettes2018-05-17T00:51:35+00:00

First you like people and then you sell dresses.

2018-12-11T13:22:13+00:00

sellThe last ten years my fascination has been to find the most effective way of selling brides a wedding dress. The most challenging aspect remains finding the perfect balance between creating a special and unique experience for the bride,

First you like people and then you sell dresses.2018-12-11T13:22:13+00:00

How to talk to brides with low self-esteem?

2018-12-11T13:18:32+00:00

Almost eighty percent of brides that come through the door at your bridal store have some kind of body issue. Unfortunately most of us do. We don’t like our legs, our stomach isn’t flat enough or we feel like

How to talk to brides with low self-esteem?2018-12-11T13:18:32+00:00

One wedding dress two looks

2018-05-16T20:38:58+00:00

  Often brides ask for two different looks, one for during the day and one for the party at night. Often they don't have the budget to buy two dresses but there are many ways in which you can

One wedding dress two looks2018-05-16T20:38:58+00:00

The best hastags in bridal

2018-05-16T20:35:55+00:00

The #hashtag is an important way to communicate online. Hashtags were first used on Twitter, but have now spread to other social media channels like Instagram, Facebook and Pinterest. It groups articles from a certain subject together, so people

The best hastags in bridal2018-05-16T20:35:55+00:00

How to prepare for buying a bridal collection

2018-05-16T20:31:48+00:00

As some of you know I used to be a buyer for two of the biggest stores in the Netherlands. For me the buying season was the best part of the year because I loved finding out what new

How to prepare for buying a bridal collection2018-05-16T20:31:48+00:00

Five ways to engage brides on Facebook

2018-05-16T20:27:30+00:00

To have a Facebook for your bridal store or brand is great but as we have all discovered, it is a lot of work. I see a lot of bridal stores starting a Facebook page for one or two

Five ways to engage brides on Facebook2018-05-16T20:27:30+00:00

Elements of a good bridal store website

2018-05-16T20:24:33+00:00

Brides are often browsing online looking for dresses they like. With so many different options on the internet, how do you get that bride to come back to your bridal store website and into your store afterwards? A lot

Elements of a good bridal store website2018-05-16T20:24:33+00:00

It takes courage to fire bridal consultants

2018-12-11T13:02:18+00:00

Recently I got an e-mail from a desperate bridal store owner about an employee that wasn’t performing well. She explained to me how this bridal consultant wasn’t getting good results because she had low self-esteem which made it hard

It takes courage to fire bridal consultants2018-12-11T13:02:18+00:00

This will stop you from selling wedding dresses

2018-05-15T20:11:32+00:00

The thing that could possibly cost your bridal store hundreds of sales each year is very common to us and known as confirmation bias. Confirmation Bias is the tendency that influences all of us to put more faith in

This will stop you from selling wedding dresses2018-05-15T20:11:32+00:00

How to improve sales through products knowledge

2018-05-15T20:08:04+00:00

In my course 'Selling in Bridal' I talk about the 5 steps you can take to improve your selling skills. One of these is improving your product knowledge. Knowing your product will increase your level of confidence which is

How to improve sales through products knowledge2018-05-15T20:08:04+00:00

Selling a wedding dress is a love story

2018-05-15T20:05:10+00:00

Selling a wedding dress is as ‘simple’ as a boy-girl relationship. Once they fall in love with the way you make them feel, they are going to want to buy that dress with you. This is why you must

Selling a wedding dress is a love story2018-05-15T20:05:10+00:00

How to use Twitter for your bridal store

2018-05-15T20:02:37+00:00

Twitter was launched in 2012 and has almost 600 million users worldwide. It is a micro blogging site hat limits your posts to 140 characters. A post in Twitter is called a tweet, and around 6000 tweets are send

How to use Twitter for your bridal store2018-05-15T20:02:37+00:00
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