Selling a wedding dress is a love story

2018-05-15T20:05:10+00:00

Selling a wedding dress is as ‘simple’ as a boy-girl relationship. Once they fall in love with the way you make them feel, they are going to want to buy that dress with you. This is why you must

Selling a wedding dress is a love story2018-05-15T20:05:10+00:00

How to use Twitter for your bridal store

2018-05-15T20:02:37+00:00

Twitter was launched in 2012 and has almost 600 million users worldwide. It is a micro blogging site hat limits your posts to 140 characters. A post in Twitter is called a tweet, and around 6000 tweets are send

How to use Twitter for your bridal store2018-05-15T20:02:37+00:00

You DO need a great sales talk

2018-05-15T19:45:38+00:00

While visiting a lot of different bridal stores I came to the conclusion that there are three reasons why bridal consultants are not selling as good as they should be: 1) They have no prepared sales talk 2) They

You DO need a great sales talk2018-05-15T19:45:38+00:00

Portrait of a designer: Pnina Tornai

2018-12-11T13:16:55+00:00

Pnina Tornai really became famous when she, or I should say, her dresses became the star of the hit series ‘Say Yes to the Dress’. So many brides came into Kleinfeld asking for a dress by the designer. As

Portrait of a designer: Pnina Tornai2018-12-11T13:16:55+00:00

How to recognize great bridal consultants

2018-05-13T07:46:46+00:00

Great bridal consultants need certain qualities. The more of these qualities you have or obtain, the better you can become. If you don’t recognize in yourself any of these qualities, I have to warn you that selling bridal dresses

How to recognize great bridal consultants2018-05-13T07:46:46+00:00

Why customer service is more important than sales

2018-05-13T07:37:53+00:00

Recently I have doing a lot of research for a new book that I am writing. It’s mostly about running a bridal shop so a large part of it is about customer service. Even when I was working as

Why customer service is more important than sales2018-05-13T07:37:53+00:00

Create a styling book for bridal consultants

2018-05-13T06:50:01+00:00

Often you'll meet brides at your store who absolutely love a particular dress but feel that there’s something missing or the dress requires a particular alteration. They might like a one shoulder strap or some color added to their

Create a styling book for bridal consultants2018-05-13T06:50:01+00:00

Why you shouldn’t buy a fake wedding dress!

2018-05-13T06:45:07+00:00

Nowadays you can get fantastic prices for “designer” wedding dresses online…or so it seems. What is the real story behind these sites that offer these amazing deals and send your dream dress straight to your home? Let me tell

Why you shouldn’t buy a fake wedding dress!2018-05-13T06:45:07+00:00

10 Ways to increase customer service for your bridal store

2018-05-13T06:40:36+00:00

Customer service might be the single most important thing for your bridal store. It is the one thing that can set you apart from the competition. It has the power to make you more successful than your competitors even

10 Ways to increase customer service for your bridal store2018-05-13T06:40:36+00:00

8 Ways to motivate your team of bridal consultants

2018-12-11T13:10:27+00:00

“There is only one way under heaven to get anybody to do anything. And that is by making the other person want to do it. Remember, there is no other way.” Abraham Lincoln  I was a manager of a

8 Ways to motivate your team of bridal consultants2018-12-11T13:10:27+00:00

5 Ideas that will help you sell that wedding dress

2018-05-13T06:33:01+00:00

After talking to bridal store owners or giving a sales course I often get asked what I think are the most important things to do in order to close a sale. There are many important steps and techniques to

5 Ideas that will help you sell that wedding dress2018-05-13T06:33:01+00:00

ASK FLEUR: Frequently asked question by Bridal Stores

2016-11-30T14:24:25+00:00

Bridal stores that purchase my manual often have some additional questions or they would like me to elaborate on certain subjects. I have selected some of the questions that keep coming back; I think they can be helpful to

ASK FLEUR: Frequently asked question by Bridal Stores2016-11-30T14:24:25+00:00
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