Selling in bridal E-Book


Rated 5.00 out of 5 based on 3 customer ratings
(3 customer reviews)


The Selling in Bridal manual is a training course written from the perspective of one bridal consultant to another and contains all of the specific sales techniques used in bridal. It had to be concise, fun to read, sincere and hands-on. ‘Selling in Bridal’ is more than just a sales techniques book. I gives consultants the tools, the motivation and the confidence needed to deal with the many different types of situations a bridal consultant must face to close a sale. After reading this book, I am sure your consultants will be more confident and you’ll have more sales!

The biggest frustration of a bridal consultant must be the sentence ‘I have to think about it‘. Basically, almost every bride that walks into your store wants to play dress up with the consultant. Who doesn’t love playing dress up? But for bridal consultants playing dress up has to result in a sale! That’s what we are there for!


What does SELLING IN BRIDAL offer you?

  • It shows you how to make a great first impression.
  • It advises you on what properties a good bridal consultant should have.
  • It describes how to handle the situations you will come across working as a bridal consultant.
  • It explains the sales process.
  • It gives you all the elements of the bridal sales script.
  • It gives you the solutions to 22 of the the most common objections of brides.
  • It shows you how and when to close the sale.
  • It explains how to make more money with up-serving
  • It explains how to set goals and how to accomplish them.
  • It explains all the necessary sales techniques and how to improve your sales.
  • It answers all of the frequently asked questions by your consultants.
  • It advises managers and store owners on how to motivate a great sales team.

The complete E-Book course Selling in Bridal will be an incredible helpful tool for your store. It will provide your existing team with the opportunity to improve their skills, and save you time and money with training new personnel. You will receive the course as a PDF E-book, so you’ll be able to print it for each one of your consultants or if you prefer, they can read it on a tablet or computer. I am sure you’ll find it very valuable for your store.

I have a 100% money back guarantee for the course; this is how convinced I am that you will love it! It is a WIN-WIN situation!


  • PDF E-Book with theory, multiple choice questions and writing exercises
  • Writer: Fleur Kolk
  • Pages: 132 pages
  • Language: English
  • One week money back guarantee!!!
  • Shops are already using the course in: the UK, US, South Africa, Canada, New Zealand, Australia and the Netherlands. Read some of the testimonials here.

100% Money back guarantee

We are very confident that you will absolutely love ‘Selling in Bridal’. To make sure that you are 100% happy with the product I offer a one week (7 days) money back guarantee of your purchase price*. Please send me an e-mail if you are not satisfied to

*I will ask you to fill out a small questionnaire in order for me to use your feedback to improve my products. After I receive the questionnaire I will refund you your purchase price.

The price of the course is only €198. If it helps your consultants to sell just one extra dress, it will already be worth the investment. I am confident they will sell a lot more than just one extra! By joining me you’ll receive a free annual subscription of the members mailing with additional information and updates. I will also provide you with free updates of the book whenever available.

3 reviews for Selling in bridal E-Book

  1. Rated 5 out of 5


    We worked with Fleur’s manual on several occasions and recently got her in to our stores to train our sales team. She gives the team so much information and builds their confidence in a way that we have not been able to do from the inside. She is great that way. Her knowledge about bridal and selling is enormous. She knows everything from alterations and marketing, to closing a sale and cross-selling. Combining all this in her training program is why it really works. Great experience and we would recommend her training to anyone.
    Tim van der Velden, Weddings & the Honeymoon shop, The Netherlands

  2. Rated 5 out of 5


    This is a review from OlgaTognocchy a customer from South Africa:

    I came across the Selling in Bridal course a few days ago and was fascinated by the little that I read as being in the industry I recognized all of the situations Fleur described. I decided to purchase the course as it was the first I have seen that focuses specifically on bridal retail. I could not stop reading and finished it in a couple of hours. I decided to immediately change some of my methods and went to work the next day determined to put my new knowledge to good use. I was amazed at the difference it made to my interactions with brides themselves and even their entourage. I found this manual to be very informative and insightful and I feel certain anyone operating in the bridal industry will find it as invaluable as I have. Thank you so much Fleur for showing me what I was doing right but more importantly what I was doing wrong.
    Olga Tognocchy, The Wedding Box, South Africa

  3. Rated 5 out of 5


    This is a review by Frances McElwain. I did a course in Ireland at her store:

    My teams have really enjoyed studying Fleur’s wonderful manual “Selling in Bridal”. We have implemented several of her wonderful ideas into our selling process. Right from the “intake”through the whole process Fleur’s guidance makes great sense and really has helped all of my staff improve their skills. The manual while being very practical is also filled with fun and humour. I would strongly advise this manual to be used in every bridal shop.
    Frances McElwain, Belladonna Bridal Galway & The White Room , Mullingar Ireland

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