Next to the regular timeline of Instagram you can also use the Instagram stories option. I have found this to be a really awesome way to tell the story of your business but also to get people to
Let’s start with one simple fact: your business needs a social media presence. With more than four billion people around the world using social media every month, it’s no longer an afterthought. If you’re not taking advantage of
It’s the start of the new bridal season, when new collections arrive and more brides are visiting your store. This is a great time to revamp your bridal store. You might think that this is easier said than
Cross-selling invites brides to buy complementary items. When cross-selling your mind is set on creating the perfect complete look for your bride. Her wishes and needs are your priority. If at the end of your appointment you try
The associations that a lot of people still have with selling are often negative. Selling is often still associated with the fast-talking car salesman or the pushy older lady in a luxury woman’s boutique. I remember when I
As a bridal store owner, you have already been to the trade shows and fairs and selected your dresses for your 2020 bridal collection. Off course I was also there trying to figure out the hot new bridal
2019 is well on its way and Instagram and Pinterest are full of gorgeous gowns. For my Instagram account I am always looking for the best wedding dresses to post. It seemed like a fun idea to collect
In the second manual which is part if my complete course Selling in Bridal I talk about styling brides. The manual holds lots of great examples on how to transform a dress to a bride's wishes. Since there
A lot of bridal consultant have been in the business for years and they are selling regularly to brides and things are steady at the shop. You don’t see a problem with the level of the bridal consultant skills
As a bridal consultant you don't only have to give advice about the dress but also about shoes, accessories and bridal lingerie. This advice is not always easy since dresses are changing a lot and low cut back's, cut
Since all of us our bridal crazy and work with great passion in the bridal industry, I think that a large part of you are also crazy about Pinterest. It is the place to find new brands, incredible gowns
There are so many different types of bridal fabrics for gowns that it can be hard for a bride to pick the type that she wants. The weight and texture but also the way it drapes determine the identity
All of us have obstacles when we are buying products. The bigger and more important the purchase, the more these obstacles increase. The job of a sales person is to help the customer and, in our case, the bride
If you ask me the 2019 collection by Alessandra Rinaudo is one of the best collection for 2019. The embroidery and fabrics are incredible and the designs are divers and perfect for the fashion forward bride. On top of
Often a bride announces that she first wants to lose weight before purchasing a dress. Is it indeed better for her to wait or can she go ahead and get her dress on time? When a bride still wants
