Let’s start with one simple fact: your business needs a social media presence. With more than four billion people around the world using social media every month, it’s no longer an afterthought. If you’re not taking advantage of social, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales, making it an essential piece of your business marketing strategy.

Are you still doubting the power of social media? Let me give you 10 reason why social media is important:

Build Brand Awareness

With nearly half of the world’s population using social media, it is the perfect place to reach new potential customers for your brand and build brand awareness. Customers can find you through the social media platforms they use most. You can choose to maintain a presence on particular platforms that are in line with your target audience. Compelling and relevant content will grab the attention of potential customers and increase brand visibility.

Increase website traffic

One of the most fantastic parts of social media is that you can link through to your website and gain new customers. By creating great content you can immediately get an audience for it through posts on social media.

Generate leads

By using a sign-up form for new products, a newsletter or offering a free sample or product like a free E-book, you can generate new leads for your brand. As soon as they sign up, you’ll be able to contact them and offer them your products.

Provide Service and support 

People expect brands to be available on social media and also use their social platforms for customer service. Research published in the Harvard Business Review shows that when you don’t meet the expectation of your customers in customer service, you will miss out.

Audience Engagement

Social networks give you the opportunity to interact directly with customers and fans, and likewise give them the chance to interact directly with your brand. Unlike traditional media, which offers only one-way communication, social media is a wonderful two-way street.

Targeted advertising

Social ads are an inexpensive way to promote your business and distribute content. They also offer powerful targeting options so you can reach the right audience and make the most of your budget.

Show Authenticity

A UK study from Trinity Mirror Solutions found that more than half of adults do not trust a brand until they see “real-world proof” that the brand is keeping its promises. Because through social media you are in direct contact with your audience, this will give you a wonderful opportunity to show your authenticity. Introducing the people behind the company, getting customers to talk about your product and being available for questions and answers are some ways in which social media is the ideal way of showing authenticity.

Affordable growth

Compared to other media like television or magazines with social media it is possible to grow your audience even if you only have a small budget. A small amount like 5 euros a day will already grow your audience. Even if you have no budget, social media will offer you the opportunity to reach a large audience when you offer great content. That’s the beauty of it!

Establish your brand as a thought leader

Through interesting articles and posts you can become a thought leader in your industry. Your brand’s value will increase when you provide your audience with useful information. As much as 80 percent of buyers say thought leadership builds trust.

Insight in ROI

With monitoring systems like Google and Facebook analytics it’s easy to see how your advertisement budget is returned to you in sales.

I hope that we have managed to convince you why social media is important. Check out our content packages and see what we can do for your business.